It was in 2014, driving to our house outside New York, that the discussion began. “With all the hair care products available on the market, why are so many people still so unhappy with the way their hair feels and performs?”
With our background – David as an international hair stylist and Anders with extensive experience of brand development and entrepreneurship – it came naturally to us to start up our own brand.
We both felt that the consumer was ready for a new experience, something better than what had become expected. But what could we do that was meaningful and new? We knew that it had to be about real personalisation and high-quality ingredients. The solution was simple: to form a truly modular line, where the user has the tools and the knowledge to completely combine and blend the products to create exactly the result that she or he wants that day.
The path to the solution was less simple. Our demands on ingredients and original formulas were challenging, and so was the fact that nobody had ever created modular hair care products – made to be blended in the hand by the user – before. It took us three years and three labs in Italy, USA and Sweden before we could finally create products that we were happy with and that met our quality standards.We launched the first five products in the Martinsson King system shortly before the beginning of 2018. Our goal is still to completely reinvent hair care as we know it.
No more bad hair days!